COVID-19 Essential Information

Business in the world of COVID-19 has changed for everyone. Check back often as we will be updating this page frequently. 

Executive Orders

Colorado - As of March 26, the entire state is under a Stay at Home order. Complete information about how this affects CNGA businesses, including the definition of a Critical (Essential) Business and what types of businesses qualify.

New Mexico - The entire state is under a Stay Home/Essential businesses order. Complete information about how this affects NMNGA businesses here

Separate County and City Stay at Home Orders (most of these extend longer than the state order, so please monitor)

Families First Coronavirus Response Act
Recently-passed legislation related to the coronavirus has a significant impact on all companies with fewer than 500 employees. Read a summary of this legislation which takes affect on April 2. AmericanHort has produced a webinar on this topic as well, see next section.

Recorded Webinars
Recent COVID-19 focused webinars from AmericanHort, Associated Landscape Contractors of Colorado and Society of American Florists. Click here to view.

Best Practices for Working with Staff  
Recommendations on how to conduct your in house operations. Click here.

AmericanHort Resource Center
This is a very useful site for up to date information on federal relief efforts, workforce information, business best practices, communication and marketing tips and more.

Operations

How are your Colorado and New Mexico colleagues making things work? 

Safety - this should be your top concern for employees and customers. Provide sanitizing stations in easy to find, highly visible places. Include sterile gloves if appropriate. Follow social distancing recommendations. 

Access to Your Products - the more ways your customers can buy your products without coming into your store, the more comfortable they will be with buying from you. Consider phone and online orders as well as curb side pickup and even home deliveries. Use phone apps like FaceTime to help your customers see what you have and visually guide them through your inventory.

Communicate - Staff: go over safety precautions, work at home policies, store hours and any new procedures related to customer service. Customers: Let them know you're open for business and that now is the best time to shop. Use your social media, newsletters, postcards and even phone calls to get the word out - and often! Consider new ways for them to contact you such as Facebook chat and text messaging.

Marketing

Why Buy From You? - even with loyal customers, and especially now, you need to remind them to shop with you - and for compelling reasons. The highest trending reason right now is food - seeds, starts, fruit trees, tomato and pepper plants, herbs - growing your own food is very marketable. 

Shop Local! One of the ways everyone likes to support the economy is by patronizing local businesses. The amount of support to locally-owned businesses has been amazing. Remember to emphasize your local roots and ties to the community, and let buyers know they are helping to keep your staff employed. 

Make Gardening Easier - from ordering by phone or online to loading the plants into their vehicles, safe convenience rules! Offer themed gardening packages that include everything they need to create a veggie garden, a pollinator patch or an eye catching border - and upsell organic soils and fertilizer, gloves and tools, too.

Easy Social Distancing - Emphasize your outdoor, uncongested space where customers can look at and select plants

Promote the Value of Gardening - physical and mental health, family involvement, getting outdoors, growing food, science projects, create habitats and involve kids.

More great marketing ideas for these uncertain times in GreenProfit's Buzz

Business

Mobile Payment Systems - So you're offering curbside pickup - can your customers pay curbside, too? Set up a mobile payment process that allows payment anywhere your customers are. Here's one resource to check.

Insurance - Two common questions business owners are asking: “Is there business income coverage if a governmental authority (civil authority) requires businesses to close?” and are employees who become ill with coronaviruse eligible for worker's compensation. Here's a short article with the answers.

Loans - Another growing question - is their economic help for my business? Colorado small businesses impacted by COVID-19 can now seek individual small business loans up to $2M as part of the Small Business Administration’s Economic Injury Disaster Loan program. Learn more.